Our Story

From humble beginnings to a beloved Mexican food destination

Costa Vida began with a simple dream: to bring the authentic flavors of Mexico to families everywhere. Founded in 2001, our journey started with traditional family recipes passed down through generations.

What sets us apart is our commitment to freshness. Every morning, we prepare our salsas, guacamole, and proteins fresh in-house. We believe that great food starts with great ingredients, which is why we source only the finest produce and spices.

Today, Costa Vida has grown into a trusted name in Mexican cuisine, but we've never forgotten our roots. Every meal we serve carries the same passion and authenticity that inspired our founders over two decades ago.

Our Mission

To serve fresh, authentic Mexican food that brings families and communities together. We are committed to using the highest quality ingredients and traditional cooking methods to create memorable dining experiences.

Our Vision

To be the leading Mexican restaurant chain known for exceptional food quality, outstanding customer service, and positive community impact. We envision a world where everyone can enjoy authentic Mexican cuisine.

Our Core Values

The principles that guide everything we do at Costa Vida

Authenticity

We stay true to traditional Mexican recipes and cooking methods, ensuring every dish reflects genuine flavors and techniques.

Freshness

All our ingredients are prepared fresh daily. From our hand-mashed guacamole to our grilled meats, freshness is never compromised.

Community

We believe in building strong relationships with our customers and communities, creating spaces where families come together.

Excellence

We strive for excellence in every aspect of our business, from food quality to customer service and operational efficiency.

Meet Our Team

The passionate people behind Costa Vida's success

Carlos Rodriguez

Founder & CEO

Carlos founded Costa Vida with a vision to share his family's traditional Mexican recipes. With over 25 years in the food industry, he continues to lead with passion and innovation.

Maria Gonzalez

Head Chef

Maria oversees all culinary operations and recipe development. Her expertise in traditional Mexican cuisine ensures every dish meets our high standards of authenticity and flavor.

David Thompson

Operations Manager

David ensures smooth operations across all Costa Vida locations. His focus on efficiency and customer satisfaction has been instrumental in our growth and success.

Ana Lopez

Marketing Director

Ana leads our marketing efforts and community engagement initiatives. She's passionate about connecting with customers and building lasting relationships with our communities.

Our Journey

Key milestones in Costa Vida's growth and evolution

2001

The Beginning

Costa Vida was founded with the first location opening in Salt Lake City, Utah. Started with a small team and big dreams of serving authentic Mexican food.

2005

Recipe Perfection

After years of refinement, we perfected our signature recipes including our famous sweet pork barbacoa and creamy queso sauce that customers love today.

2010

Franchise Growth

Launched our franchise program, allowing passionate entrepreneurs to bring Costa Vida's authentic flavors to new communities across the country.

2015

100th Location

Celebrated the opening of our 100th restaurant location, marking a significant milestone in our journey and establishing Costa Vida as a major player in Mexican cuisine.

2020

Digital Innovation

Launched our mobile app and enhanced online ordering system, making it easier than ever for customers to enjoy Costa Vida from home during challenging times.

2024

Sustainable Future

Implemented eco-friendly packaging and sustainable sourcing practices, demonstrating our commitment to environmental responsibility and community health.

Experience Costa Vida Today

Join our family and discover why millions of customers choose Costa Vida for authentic Mexican flavors.

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About Costa Vida